Systematic Chasing for Economic Success : an Innovation Management Approach for German SME's in Drive Technology Business
Hauptbeschreibung The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, 'what is the best strategy to take an advantage in the competition', and secondly, 'how does the strategies can be used in the most efficient way.' The structure, the essential needs and the boundary conditions will be derived from the
1 online resource (121 pages)
9783954895458, 3954895455
1045073765
Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business; Table of Contents; List of Figures; List of Tables; 1 Introduction; 1.1 Problem description; 1.2 Focus; 1.3 Research method and proceedings; 2 Drive technology industry, economic relations and structure; 2.1 German mechanical engineering industry; 2.2 German drive technology industry; 2.3 Company structures; 2.3.1 Drive technology industry in general; 2.3.2 Example ball bearing companies; 2.4 Conclusions for German drive technology industry. 3 Strategies for SME's in drive technology industry3.1 Options for competitive advantage; 3.1.1 General overview; 3.1.2 Competitive products; 3.1.2.1 Cost leadership; 3.1.2.2 Differentiation; 3.1.2.3 Generic strategies; 3,1,2,4 General remarks; 3.1.2.5 Product-market growth strategies; 3.1.3 Selection of a strategy for SME's in German drive technology industry; 3.1.3.1 Assessment of strategies; 3.1.3.2 Conclusion for selected strategy; 3.1.3.3 Practical experience for SME's with selected strategy; 4 Innovation Management Process for SME's; 4.1 Basics of innovation management. 4.1.1 General remarks4.1.2 Innovation process; 4.1.3 Interactions with other processes; 4.1.4 Conclusions for the innovation management process; 4.2 Main approach of innovation management for SME's; 5 Idea management; 5.1 Methods for idea creation inside SME's; 5.2 Methods for idea creation outside SME's; 5.3 Proposal for assessment of ideas; 6 Project management; 7 Innovation controlling; 7.1 Internal view of Enterprises to Innovations; 7.1.1 Approaches for accounting of innovation projects; 7.1.2 Key data for innovations; 7.2 Innovations in the scope of GCC. 7.3 Proposal for innovation success calculation8 Patent management; 8.1 Assessment of values; 8.2 Assessment for patent application; 8.2.1 Necessity of patents; 8.2.2 Proposal for patent management in SME's; 9 Summary; 10 Conclusion; 11 Appendix; 11.1 Principals of the used statistics; 11.1.1 Multivariate methods for the analysis; 11.1.2 Specific values; 11.1.2.1 Frequency distribution; 11.1.2.2 Position; 11.1.2.3 Variation; 11.1.2.4 Relations; 11.1.3 Multiple linear regression; 11.2 Detailed regression analysis of mechanical engineering industry. 11.3 Detailed regression analysis of drive technology industry11.4 Data of ball bearing companies; 11.5 Innovation Success Calculation Sheet; 11.6 Innovation management process for SME's; Literature