Globaloney: Unraveling the Myths of GlobalizationRowman & Littlefield, 2005 - 267 стор. Whats the truth about globalization and whats just globaloney? Michael Veseth believes that much of what people say and write about globalization is really globaloney - rhetoric built on a few vivid images and exceptional cases that distort more than they reveal about the world around us. Globaloney separates rhetoric from reality by taking close-ups of the classic globalization images and comparing them with unexpected alternative visions. Do Michael Jordan and Nike really define globalization? Why not David Beckham and World Cup soccer? Is globalization McDonalds and McWorld? Why isnt the global wine market a better metaphor? And what can we learn about how globalization works at the grassroots by comparing the elitist, publicity-hungry Slow Food movement with the massive but usually unseen international trade in worn and wrinkled second-hand clothes? By the end of Globaloney, Veseth has explained how globalization reflects its terroir-its local color, why the French so love to hate it, and that, as the title of one chapter proclaims, You can blame it all on Adam Smith. through its wealth of examples, demonstrates that globalization is not one big thing but many different yet related, particular things. Globaloney is an irreverent but important look at how globalization really works. |
Зміст
The Globaloney Syndrome | 11 |
Blame It All on Adam Smith | 39 |
Michael Jordan and NBA Global Fever | 59 |
The Beautiful Game and the American Exception | 87 |
Globalization as McWorld | 121 |
Globalization versus Terroir | 145 |
Grassroots Globaloney | 175 |
Globalization and the French Exception | 205 |
Notes | 233 |
251 | |
257 | |
About the Author | 267 |
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Загальні терміни та фрази
Adam Smith Aida alization American antiglobalization Argentina argued argument basketball bottle brand Brazil Caliban chapter Clare Boothe Luce clubs competition countries create culture David Beckham democracy division of labor economic Electronic Herd elites especially example export fact fans FIFA Football foreign France French Gallo Gambero Rosso George Ritzer Ginobili global capitalism global market global wine globaliza globalization of wine globaloney Golden Arches grapes Greider icon wines imperialism industry interests Italian Italy ization Jihad José Bové LaFeber league Lexus Manu Ginobili McDonald's McWine McWorld metaphors Michael Jordan Nike perhaps play players political postmodern Real Madrid restaurants rhetoric Ritzer salaula Slow Food movement soccer social story super-leagues taste teams terroir theory Thomas Friedman tion trade United vineyard Wallace Wallace's Wealth of Nations wine market winemakers winery winner-take-all markets World Cup YMCA York Zealand
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