Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software IndustryBoD – Books on Demand, 2010 - 240 стор. This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource among many others. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on "Software Clusters". Industry Comments: Thomas Koulopoulos, Founder and CEO of Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape " Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book". |
Зміст
RQWHQW 2YHUYLHZ 1 PREFACE | 13 |
WHYSHOULDYOU READTHISBOOK | 16 |
ECONOMIC FOUNDATIONS OF THESOFTWARE INDUSTRY | 21 |
BUSINESSMODELS IN THESOFTWARE INDUSTRY | 35 |
VALUE CHAINS IN THESOFTWAREINDUSTRY | 96 |
OFAREFERRAL PROGRAM 182 7 6 REFERRAL PROGRAMS 182 CHEATSHEET | 103 |
ECOSYSTEMS ANDHOW YOUPROFITFROMIT | 120 |
PARTNERSHIPMODELS IN THESOFTWAREINDUSTRY | 157 |
THEMICROSOFT PARTNERECOSYSTEM | 203 |
THESAP PARTNERECOSYSTEM | 212 |
CONCLUSION | 227 |
ADVERTISING | 228 |
ACRONYMS USED IN THIS BOOK | 232 |
LITERATURE | 233 |
235 | |
OFRESELLBYSYSTEM INTEGRATOR 169 7 4 | 165 |
Інші видання - Показати все
Profit from Software Ecosystems: Business Models, Ecosystems and ... Karl Popp,Ralf Meyer Обмежений попередній перегляд - 2010 |
Profit from Software Ecosystems: Business Models, Ecosystems and ... Karl Popp,Ralf Meyer Попередній перегляд недоступний - 2011 |
Загальні терміни та фрази
2009 SynomicGmbH Figure activities additional applications broker build business model called certification chapter charge compensation competitive competitors consulting contract Copyright 2009 SynomicGmbH cost create customers defined detail dominator ecosystem effect elements example existing Financial global goals Google growth implement important increase innovation lead lessor leverage license look maintenance means Microsoft Middleware natural needs Network niche offering open source open source software operating opportunity organization partner solution partnership payment Physical plans platform players possible rated relationships requirements resell revenue share revenue streams risk SAP's sell ships shows software companies software industry software vendor solution specific standardized strategy success supplied software supplier supply sure system integrator tion types usage users usually value chain