Essentials of Global MarketingPearson Education, 2008 - Всего страниц: 494 Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. |