Inside the BBC and CNN: Managing Media OrganisationsPsychology Press, 2000 - 245 стор. Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming. |
Зміст
Introduction | 1 |
Chapter 1 What is organisation culture? | 6 |
Broadcastings changing environmental context | 23 |
The changing nature of the broadcasting activity | 45 |
The BBC and its unique place in the UKs broadcasting ecology | 67 |
Ted Turner and the beginnings of CNN | 77 |
The BBC as a business | 85 |
CNNs business model | 109 |
CNNs culture in its own words | 150 |
New strategic directions versus old cultural values at the BBC | 165 |
Cultures impact on performance process and strategic options at CNN | 187 |
Chapter 12 A special case? Why media organisations need managing differently | 200 |
Appendix | 223 |
Notes | 227 |
233 | |
239 | |
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Inside the BBC and CNN: Managing Media Organisations Lucy Küng-Shankleman Обмежений попередній перегляд - 2012 |
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Inside the BBC and CNN: Managing Media Organisations Lucy Küng-Shankleman,Lucy Küng Обмежений попередній перегляд - 2000 |