Reasoning with statistics: how to read quantitative research

actual malice advertising Amendment American analysis appeared Association attitudes audience behavior bias Broadcasting cable campaign candidates cation cial coded commercial content analysis correlation coverage decision discussion economic editor effect ence factor favorable film hypothesis Ibid included interest interview issues John JOURNALISM QUARTERLY journalists letters libel Lincoln Steffens magazines major Mass Communication mass media ment muckraking NEPA newscast Newspaper Advertising Bureau newspaper reading Newsweek Nixon opinion paper percentage perceptions Photojournalism political problems Professor of Journalism published question radio readers readership respondents role sample selected significant social sources Speckled Bird stations stories survey Table television tion types U.S. Supreme Court University variables viewers writers WROC York zines