Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
John Wiley & Sons, 20 лист. 2014 р. - 288 стор.
How to apply for-profit marketing strategies to non-profit organizations
Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.
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Branding for the Public Sector: Creating, Building and Managing Brands ...
Обмежений попередній перегляд - 2014