Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business

Передня обкладинка
GRIN Verlag, 31 лип. 2012 р. - 120 стор.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: The German drive technology industry is dominated from SME's and must supply its products to customers around the world. In addition this industrial segment is challenged by competitors from many other countries as well as from customers with very different needs. Therefore SME's are faced to two main questions. First challenging question "what will be the best strategy to create competitive advantage?", second: "what are the necessities to carry out this strategy effectively and efficiently?". 1.2 Aim of this work Based on an analysis of the industrial segment the structure and essential needs and boundary conditions will be derived. In addition a suitable strategy to reach a competitive advantage will be analyzed and assessed. For this strategy a suitable innovation management process as well as a toolbox for SME's to implement this process into the company will be developed.[...]
 

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Зміст

Turnover and income return of different product groups for German companies according to Stern et al 2007 p 5
1
Share of mechanical engineering industry export for most important countries in 2009
5
Development of standardized production volumes for different industry segments from 2000 to 2009
6
Regression data and real production volume of drive technology industry
7
Turnover and production volume from 19902008 correlation coefficient 0998
8
Share of company sizes in mechanical engineering industry from 2000 to 2007
9
Share of SMEs in Germany according definition of IFM and EU
10
Numbers of German companies for 2008 according to Günterberg 2010
11
Kanaoanalysis according to Reinecke et al 2007 pp 102104
45
Innovation management process for SMEs with main blue and complementary gray steps
47
IDEA MANAGEMENT
48
Steps towards innovations culture according to Stübbe et al 2008 p 1
49
Idea management process with main parameters
52
Four phases of lead user concept from Pötz et al 2004 p 5
54
Matrix for paired comparison according to Streibel 2002 p 127
56
Proposal for modified value benefit analysis
57

Companies in ball bearing business as well as share of dealers and manufacturers data from www wlwonline de 2011
12
Main data of manufacturing companies in ball bearing business
13
Lifecycle of a branch according to Grant et al 2006 pp 382389
14
STRATEGIES FOR SMES IN DRIVE TECHNOLOGY INDUSTRY
15
Porters generic competitive strategies according to Macharzina et al 2005 p 228 Partridge et al 2005 p 127
17
Cost leader average players and margins based on figures and information from Partridge et al 2005 p 127 Lele 1992 pp 9798 and Müller 2007 pp 33...
19
Differentiation in comparison to cost leader and average players based on figures
20
information from Partridge et al 2005 p 127 Lele 1992 pp 9798 and Müller 2007 pp
21
Combination of Porters strategies
22
Possibilities to create competitive products Homburg et al 2009 p 143 in combination with productmarketmatrix according to Ansoff Volkmann 201...
23
Pugh matrix according to Mollenhauer et al 2007 p 157
25
Modes of innovation according to Trommsdorff et al 2006 and Spielkamp et al 2006 p
29
Rammer 2010
30
Drivers for innovations
37
Strategies for product development according to figure in Disselkamp2005 p 21
39
Fundamental time depending development from invention to diffusion according to Grant et al 2006 p 419
40
Enlarged meaning of innovation according to Strebel 2007 p 23
41
Strategic Triangle according to Goffin 2009 p 171
43
Change of innovation focus in a branch Grant et al 2006 p 470
44
PROJECT MANAGEMENT
58
Rough structure of innovation success calculation according to Littkemann ed 2005 pp 140
63
Observed and steered innovation process and projects
64
Integrated innovation controlling based on innovation success calculation
67
PATENT MANAGEMENT
68
Reasons for assessments in the scope of enterprise strategy and portfolio management
69
General assessment approaches
70
Patent protected technology area
72
Main steps for patent management
73
Recommended criteria for assessment of ideas regarding patent application within value benefit analysis
74
Categories and recommended proceedings for patents applications
75
SUMMARY
76
Absolute frequency of a characteristic
81
Different correlation coefficients between X and Y
84
Analysis of residuals from regression model of mechanical engineering industry
90
Analysis of residuals from regression model of drive technology industry
92
LITERATURE IV
iv
DECLARATION IN LIEU OF OATH
xix
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