Super Signs: Taking your brand to the ultimate level
There is a form of creativity so powerful that it only takes one look, one listen, for millions of consumers to remember it, like it and buy it, as well as to tell others about it. These are the so-called Super Signs – the brands that are embedded in human culture and which are hidden deep in our subconsiousness.
This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today’s competitive and changing world. Super Signs are the most effective and powerful means of influencing consumer’s actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach. A level where the brand triggers an instinctive reaction in thought and action from the consumer.
Відгуки відвідувачів - Написати рецензію
Не знайдено жодних рецензій.
50 kilometers south Adidas advertising audience baijiu become brand children’s pharmaceutical China Chinese Chinese zodiac Chubang Soy Sauce clients communication company’s competitors Confucian Confucius consultant consumers corporate strategy create creative customer’s customers everything example experience focus goal green checkerboard pattern Gu’an Industrial Park Guangzhou Hua and Hua Hua’s idea important internet security investment killer products logo look love Beijing Tiananmen lower the cost mascot means Mencius mission Nan Hua never Obama packaging design Peacock City people’s problem product development propagation question reason to buy remember sales channels School for Moms sell shelf shoppers slogan social responsibility society successful Sun Tzu Sunflower Sunflower School super language super sign talk theory there’s they’re things Tianqi toothpaste understand visual Wang Wang Fuzhi What’s word writing you’ll you’re Zizhi Tongjian