Super Signs: Taking your brand to the ultimate level

LID Publishing, 7 . 2019 . - 272 .
There is a form of creativity so powerful that it only takes one look, one listen, for millions of consumers to remember it, like it and buy it, as well as to tell others about it. These are the so-called Super Signs the brands that are embedded in human culture and which are hidden deep in our subconsiousness.

This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in todays competitive and changing world. Super Signs are the most effective and powerful means of influencing consumers actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach. A level where the brand triggers an instinctive reaction in thought and action from the consumer.
 

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FOREWORD
CHAPTER 3
Creative Elements are There to Lower Marketing

 (2019)

Sam Hua and Nan Hua are the founders of HUA&HUA, one of Chinas leading branding and strategy consultancies.