Language, Communication and the Economy
This volume brings together a number of wide-ranging, transdisciplinary research articles on the interface between discourse studies and economics. It explores in what way economics can contribute to the analysis of discursive practices in various institutional settings as well as investigating what role discourse studies can play in economic research. The contributors are linguists, communication scholars, economists and other social scientists drawing on various traditions including Critical Discourse Analysis, Cognitive Linguistics, ethnography and the literature on the rhetoric of economics and on economic storytelling. All articles are essentially empirical, focusing on the details of actual language use. The type of data analysed ranges from the minutes of university policy meetings and large-scale corpora of newspaper language, over books of economic theory from both well-respected economists and monetary cranks, to cartoons from The Economist.
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A. R. Orage A+B Theorem activity Anthonissen applied economics argued blend C. H. Douglas call centre Cambridge capital cartoons claim Clifford Hugh cognitive grammar Cognitive Linguistics communication Conceptual Blending conceptual integration conceptual metaphor conceptualisation conventional metaphor corporate Coulson Critical Discourse Analysis culture customers discussion double grounding Douglas's discourse economic discourse economists elements entrepreneur European example Fairclough Fauconnier Feyaerts fictive motion financial markets focus for-profit global goal headlines ibid Innogenetics input spaces interaction interpretation labour Langacker language lexical London Major Douglas Mark Turner marketisation means merger metonymic mission statements nomic nonprofit Orage Orage's organisations physiocrats political present problem production profit reference relevant role Schumpeter semantic shareholder Social Credit society specific stakeholder structure target texts theoretical theory tion UFSIA UFSIA-RUCA University Press valuation verb Wodak workers