Inside the BBC and CNN: Managing Media OrganisationsRoutledge, 12 лист. 2012 р. - 256 стор. Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming. Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape. |
Зміст
| 1 | |
| 6 | |
Broadcastings changing environmental context | 23 |
The changing nature of the broadcasting activity | 45 |
The BBC and its unique place in the UKs broadcasting ecology | 67 |
Ted Turner and the beginnings of CNN | 77 |
The BBC as a business | 85 |
CNNs business model | 109 |
CNNs culture in its own words | 150 |
New strategic directions versus old cultural values at the BBC | 165 |
Cultures impact on performance process and strategic options at CNN | 187 |
Chapter 12 A special case? Why media organisations need managing differently | 200 |
Appendix | 223 |
Notes | 227 |
| 233 | |
| 239 | |
Інші видання - Показати все
Inside the BBC and CNN: Managing Media Organisations Lucy Küng-Shankleman Обмежений попередній перегляд - 2012 |
Inside the BBC and CNN: Managing Media Organisations Lucy Küng-Shankleman,Lucy Küng Обмежений попередній перегляд - 2000 |
Inside the BBC and CNN: Managing Media Organisations Lucy Küng-Shankleman,Lucy Küng Обмежений попередній перегляд - 2000 |
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advertising affiliates areas attitudes audience basic BBC and CNN BBC's culture beliefs Blumler brand broadcasting organisations Broadcasting Systems BSkyB cable challenges channels Chapter CNN International CNN's culture commercial activities commitment communication companies competition competitors complex concept convergence core competence corporate cost create creative cultural assumptions culture's digital revolution domestic employees ensure environment environmental developments global increase industry influence infrastructure innovation interviews intrinsic motivation John Birt John Reith journalists levels licence fee licence-fee funding Lord Reith means media organisations mission motivation networks newsgathering options organisation culture organisation's organisation's culture paradigm players priorities programme-making PSBs public service broadcasters range regulation Reith Reithian repurposing response revenue role satellite scheduled programming Schein sector skills staff stakeholder groups strategic processes Ted Turner television tion Turner Turner Broadcasting Systems underdog unique values viewers Warner