Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad

Передня обкладинка
AMACOM, 18 січ. 2007 р. - 304 стор.
This book contains exclusive interviews with and profiles of world-renowned business leaders, political thinkers, economists, journalists and more. The examples include: Keith Reinhard, president of Business for Diplomatic Action; Charlotte Beers, Under Secretary of State for Public Diplomacy; "Newsweek" editor Fareed Zakaria; and Ted Levitt, author of the landmark essay "The Globalization of Markets". Readers will learn how major American businesses like McDonald's, Wal-Mart, and FedEx are turning popular sentiment back in their favor. "Martin's Tough Calls" (0-8144-7243-5) has received glowing reviews in the "Wall Street Journal", "Fortune", "Boston Globe", "Financial Times", and "Harvard Business School Working Knowledge".
 

Зміст

The AntiAmerican Century
1
PART ONE
13
PART TWO
61
PART THREE
139
A NOTE ABOUT THE ENDNOTES
262
NOTES
263
ACKNOWLEDGMENTS
289
INDEX
291
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