Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business AbroadAMACOM, 18 січ. 2007 р. - 304 стор. This book contains exclusive interviews with and profiles of world-renowned business leaders, political thinkers, economists, journalists and more. The examples include: Keith Reinhard, president of Business for Diplomatic Action; Charlotte Beers, Under Secretary of State for Public Diplomacy; "Newsweek" editor Fareed Zakaria; and Ted Levitt, author of the landmark essay "The Globalization of Markets". Readers will learn how major American businesses like McDonald's, Wal-Mart, and FedEx are turning popular sentiment back in their favor. "Martin's Tough Calls" (0-8144-7243-5) has received glowing reviews in the "Wall Street Journal", "Fortune", "Boston Globe", "Financial Times", and "Harvard Business School Working Knowledge". |
Зміст
The AntiAmerican Century | 1 |
PART ONE | 13 |
PART TWO | 61 |
PART THREE | 139 |
A NOTE ABOUT THE ENDNOTES | 262 |
NOTES | 263 |
ACKNOWLEDGMENTS | 289 |
291 | |
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Rebuilding Brand America: What We Must Do to Restore Our Reputation and ... Dick Martin Обмежений попередній перегляд - 2007 |
Rebuilding Brand America: What We Must Do to Restore Our Reputation and ... Dick Martin Обмежений попередній перегляд - 2007 |
Загальні терміни та фрази
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