Study Guide and Casebook for Managerial EconomicsW. W. Norton & Company, 1993 - 324 стор. Through five editions, Managerial Economics has been among the leading texts in the field. |
Зміст
Optimization Techniques | 11 |
Demand Theory | 23 |
Estimating Demand Functions | 37 |
Business and Economic Forecasting | 49 |
Apple Computer Inc 1987 The Second Decade | 59 |
K M Westelle and Associates Inc | 83 |
Production Theory | 93 |
Technological Change and Industrial Innovation | 105 |
A Managerial Application of Cost Functions by a Railroad | 163 |
MARKET STRUCTURE STRATEGIC | 169 |
Oligopoly and Strategic Behavior | 185 |
Pricing Techniques | 196 |
Applied CAD Knowledge Inc | 203 |
CATCO Electronics Corporation USA | 229 |
Risk Analysis | 247 |
The Carriage House Inn A Family Corporation | 269 |
The Analysis of Costs | 114 |
Linear Programming | 131 |
Production Functions and Cost Functions in Oil Pipelines | 147 |
Taking a Global View | 291 |
Загальні терміни та фрази
amount Apple Computer Apple II Apple's average cost curve barrels per day capital Carriage House cash flow chart circuit Company Company's containers Corporation cost curve cost function customers cycles dealers decision decrease economic elasticity of demand engineering equipment estimated Exhibit firm firm's forecast Harley Harley-Davidson Harley's horsepower hours of labor important income increase independent variables industry input intermediate-run inventory investment Japanese producers Jeff Jobs John Sculley line diameter long-run average cost machine tool Macintosh Macintosh II manufacturing marginal cost marginal product marginal revenue market share maximize profit motel motorcycles MS-DOS Multiple Choice number of units operating optimal PC/AT percent pipe plant price elasticity problem production function quantity demanded regression result returns to scale Sculley sell short-run Speedy Cargo strategy supply curve tariff throughput total cost True or False unit of output utility zero