Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology BusinessAnchor Academic Publishing (aap_verlag), 22 трав. 2013 р. - 126 стор. The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, 'what is the best strategy to take an advantage in the competition', and secondly, 'how does the strategies can be used in the most efficient way.' The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME's to make this strategy applicable to a company. |
Зміст
INTRODUCTION | 1 |
STRATEGIES FOR SMES IN DRIVE TECHNOLOGY INDUSTRY | 15 |
Innovation efforts and turnover with new products for several German branches 2008 Schubert Rammer 2010 | 30 |
INNOVATION MANAGEMENT PROCESS FOR SM ES | 37 |
Strategies for product development according to figure in Disselkamp2005 p 21 | 39 |
Fundamental time depending development from invention to diffusion according to Grant et al 2006 p 419 | 40 |
Enlarged meaning of innovation according to Strebel 2007 p 23 | 41 |
Strategic Triangle according to Goffin 2009 p 171 | 43 |
Rough structure of innovation success calculation according to Littkemann ed 2005 pp 140 | 63 |
Observed and steered innovation process and projects | 64 |
Integrated innovation controlling based on innovation success calculation | 67 |
PATENT MANAGEMENT | 68 |
Reasons for assessments in the scope of enterprise strategy and portfolio management | 69 |
General assessment approaches | 70 |
Patent protected technology area | 72 |
Main steps for patent management | 73 |
Change of innovation focus in a branch Grant et a 2006 p 470 | 44 |
Kanaoanaysis according to Reinecke et a 2007 pp 102104 | 47 |
IDEA MANAGEMENT | 48 |
Steps towards innovations culture according to Stabbe et al 2008 p 1 | 52 |
Four phases of lead user conceptfrom POtz et al 2004 p 5 | 54 |
Matrix for paired comparison according to Streibel 2002 p 127 | 56 |
Proposal for modified value benefit analysis | 57 |
PROJECT MANAGEMENT | 58 |
Recommended criteria for assessment of ideas regarding patent application within value benefit analysis | 74 |
Categories and recommended proceedings for patents applications | 75 |
SUMMARY | 76 |
Absolute frequency of a characteristic | 81 |
Different correlation coefficients between X and Y | 84 |
LITERATURE VIII | viii |
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Systematic Chasing for Economic Success: An Innovation Management Approach ... Thomas Kamps Обмежений попередній перегляд - 2013 |
Systematic Chasing for Economic Success: An Innovation Management Approach ... Thomas Kamps Обмежений попередній перегляд - 2012 |
Загальні терміни та фрази
according addition analyzed approach arithmetic mean assessment of ideas Auflage Backhaus ball bearing Book broad range chapter coefficient coefficient of determination competitive products correlation cost leadership customers defined dependent differentiation Disselkamp 2005 drive technology industry employees enterprise suggestion Equation factor Figure focused German drive technology German mechanical engineering German SME's Goffin idea management implementation industry segments inflows innovation activities innovation capabilities innovation controlling innovation management process innovation process innovation projects innovation success calculation intangible assets invention lead user concept linear Littkemann mechanical engineering industry ment necessary Online open innovation parameters patent application patent management patent value production volume profits project management Pugh matrix R&D activities realization regression analysis regression model relation Schmeisser SM E's SME‘s stage gate process step strategic management structure suggestion and improvement suitable Summarized Table techniques tion turnover unique selling proposition value benefit analysis Wiesbaden