Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business

Передня обкладинка
Anchor Academic Publishing (aap_verlag), 22 трав. 2013 р. - 126 стор.
The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, 'what is the best strategy to take an advantage in the competition', and secondly, 'how does the strategies can be used in the most efficient way.' The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME's to make this strategy applicable to a company.
 

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INTRODUCTION
1
STRATEGIES FOR SMES IN DRIVE TECHNOLOGY INDUSTRY
15
Innovation efforts and turnover with new products for several German branches 2008 Schubert Rammer 2010
30
INNOVATION MANAGEMENT PROCESS FOR SM ES
37
Strategies for product development according to figure in Disselkamp2005 p 21
39
Fundamental time depending development from invention to diffusion according to Grant et al 2006 p 419
40
Enlarged meaning of innovation according to Strebel 2007 p 23
41
Strategic Triangle according to Goffin 2009 p 171
43
Rough structure of innovation success calculation according to Littkemann ed 2005 pp 140
63
Observed and steered innovation process and projects
64
Integrated innovation controlling based on innovation success calculation
67
PATENT MANAGEMENT
68
Reasons for assessments in the scope of enterprise strategy and portfolio management
69
General assessment approaches
70
Patent protected technology area
72
Main steps for patent management
73

Change of innovation focus in a branch Grant et a 2006 p 470
44
Kanaoanaysis according to Reinecke et a 2007 pp 102104
47
IDEA MANAGEMENT
48
Steps towards innovations culture according to Stabbe et al 2008 p 1
52
Four phases of lead user conceptfrom POtz et al 2004 p 5
54
Matrix for paired comparison according to Streibel 2002 p 127
56
Proposal for modified value benefit analysis
57
PROJECT MANAGEMENT
58
Recommended criteria for assessment of ideas regarding patent application within value benefit analysis
74
Categories and recommended proceedings for patents applications
75
SUMMARY
76
Absolute frequency of a characteristic
81
Different correlation coefficients between X and Y
84
LITERATURE VIII
viii
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Про автора (2013)

Thomas Kamps, Dr.-Ing., was born in Marl in 1971. He graduated in mechanical engineering at the University of Duisburg-Essen. Afterwards, he started to work at the department of product engineering. In 2006, he obtained a doctor's degree in Mechanical Engineering, and in 2011, he added a master's degree in Business Administration. During the last decade, he has been responsible for R&D activities at technical products and thereby, he worked in leading positions for different companies.

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