Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and ContestsJohn Wiley & Sons, 9 бер. 2010 р. - 240 стор. Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:
And learn even more:
Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play? |
З цієї книги
Результати 1-5 із 33
... simple. That every customer-company interaction can and should be made more fun is a meaningful concept in itself. But Game-Based Marketing's true message is that games are power. Savvy marketers can use game mechanics to engender short ...
... simple and unequivocal: in order to compete with games, marketing must become a game. In this socially networked, choice-driven world, the old methods of reaching consumers with advertising messages have simply stopped working as well ...
... simple—that keeps people buying. Loyalty is consumers' expression of brand preference and their repayment of the equity you've invested in the relationship. 14 Game-Based Marketing On the Web, the stickiest sites are E1C01 02/24/2010 14 ...
... simple promise of status and 50 million frequent flyer points to be distributed among each team's players. FFPs are particularly and extraordinarily powerful. They routinely cause players engaged in the game to make decisions that are ...
... simple premise: the bank will randomly reimburse a particular charge, using slot machine game mechanics, when a customer uses his or her Chase credit or debit card to make point-of-sale purchases. Simple, catchy, and clever, the ...
Зміст
11 | |
13 | |
19 | |
25 | |
Points and Beyond | 65 |
Prizes and Games of Chance | 91 |
Frequent Flyer | 111 |
Designing the Frequent Flyer Massive | 117 |
Benefits of Status | 129 |
Challenges and Contests | 135 |
Know Thy Player | 141 |
Generation G | 161 |
Getting | 181 |
Generating Loyalty | 187 |
Playing Together | 194 |
References | 207 |
Інші видання - Показати все
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges ... Gabe Zichermann,Joselin Linder Обмежений попередній перегляд - 2010 |
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges ... Gabe Zichermann,Joselin Linder Обмежений попередній перегляд - 2010 |
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges ... Gabe Zichermann,Joselin Linder Попередній перегляд недоступний - 2010 |