Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and ContestsJohn Wiley & Sons, 9 бер. 2010 р. - 240 стор. Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:
And learn even more:
Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play? |
Зміст
Flyertalk | |
Putting Fun into Everything | |
Chase Goes Dutch | |
The Value of Prizes | |
Game Mechanics | |
Frequent Flyer Programs Take Off | |
Designing the Frequent Flyer Massively Multiplayer Online Game | |
The Power of Points | |
Getting There without Points | |
Do They Matter? | |
The Solution Is Virtual Goods | |
But Does Redemption Matter? | |
Levels and Badges in FFPs | |
Dont Hate the Player Hate the Game | |
The Incidental Games We Play | |
Status and Levels | |
Black Cards and Red Carpets | |
Keeping Score | |
Demonstrable Status | |
The Components of Funware | |
Social Network Clutter | |
Marketing with Social Networks | |
Facebook Friend Games | |
No News Isnt Good News | |
Leaderboards in Business | |
Correctly Using Leaderboards | |
Masking and Directing Behaviors | |
WalMart and the Theory of Relativism | |
Leaderboard Levels | |
The Top 10 | |
Making Points the Point | |
Point Mechanics and Branding | |
Virtual Currency | |
RealWorld Value versus Virtual Value | |
Creating an Easy and Effective Virtual Economy | |
Badging Players | |
Newbie Badges | |
Building Levels | |
Americas Army | |
Defining and Meeting Goals | |
Bringing Players into the Game | |
Tracking Behavior | |
The Power of Games to Change the World | |
Choosing Prizes | |
Games of Chance | |
Games of Chance and the Law | |
A Case Study | |
The Value of a Prize | |
LongTerm Motivation and Customer Loyalty | |
Gaming the System | |
Community Policing at Its Finest | |
Using Sweepstakes to Fight Gaming | |
Throwing Your Weight Around | |
Benefits of Status | |
The Level Error of FFPs | |
The Boss Level | |
Challenges and Contests | |
Uniteds Team Challenge | |
Making It Work for You | |
Bartles Player Types | |
Achievers | |
Explorers | |
Killers | |
The Most Important Motivation? | |
Closing the Gender Gap | |
Early Adopter Advantage | |
Fahrvergnügens Failure | |
The WrapUp | |
A Generation Gap | |
What Makes Generation G Special? | |
The Trends | |
Smith Tinker | |
The Gulf Is Real | |
Tetris Team Building and Tug of War | |
The Character of a Generation of Gamers | |
Successfully Marketing to Generation G | |
Front Line and Top of Mind | |
Bitten by the Achievement Bug | |
Generating Loyalty | |
Trust and Motivational Funware | |
Pep Boys | |
Making the Corporate Personal through Games | |
Wells Fargos Stagecoach Island | |
Playing Together | |
Product Power | |
Advergames and InGame Advertising | |
The Business of Lifestyles | |
Arming Your Business | |
First Steps Are the Hardest | |
Funware on the Rise | |
Інші видання - Показати все
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges ... Gabe Zichermann,Joselin Linder Обмежений попередній перегляд - 2010 |
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges ... Gabe Zichermann,Joselin Linder Обмежений попередній перегляд - 2010 |
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges ... Gabe Zichermann,Joselin Linder Попередній перегляд недоступний - 2010 |