Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology BusinessAnchor Academic Publishing (aap_verlag), 1 черв. 2013 р. - 120 стор. The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, ‘what is the best strategy to take an advantage in the competition’, and secondly, ‘how does the strategies can be used in the most efficient way.’ The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME’s to make this strategy applicable to a company. |
Зміст
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An Innovation Management Approach for German SMEs in Drive Technology Business 3 Strategies for SMEs in drive technology industry | 15 |
An Innovation Management Approach for German SMEs in Drive Technology Business 4 Innovation Management Process for SMEs | 37 |
An Innovation Management Approach for German SMEs in Drive Technology Business 5 Idea management | 48 |
An Innovation Management Approach for German SMEs in Drive Technology Business 6 Project management | 58 |
An Innovation Management Approach for German SMEs in Drive Technology Business 7 Innovation controlling | 60 |
An Innovation Management Approach for German SMEs in Drive Technology Business 8 Patent management | 68 |
An Innovation Management Approach for German SMEs in Drive Technology Business 9 Summary | 76 |
An Innovation Management Approach for German SMEs in Drive Technology Business 10 Conclusion | 77 |
An Innovation Management Approach for German SMEs in Drive Technology Business 11 Appendix | 79 |
An Innovation Management Approach for German SMEs in Drive Technology Business Literature | viii |
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Systematic Chasing for Economic Success: An Innovation Management Approach ... Thomas Kamps Обмежений попередній перегляд - 2013 |
Systematic Chasing for Economic Success: An Innovation Management Approach ... Thomas Kamps Обмежений попередній перегляд - 2012 |
Загальні терміни та фрази
according accounting addition advantage analysis application approach assessment ation Auflage basic bearing Berlin Book branch broad calculation chapter coefficient comp comparison concept controlling cost countries create criteria defined dependent described determined differentiation drive technology industry economic efficient employees enterprise Equation especially et al evaluation existing factor Figure focus focused future German drive technology growth idea management ideas implementation important improvement independent innovation activities innovation management innovation process kind less limited listed literature management process matrix means mechanical engineering industry ment method München necessary needs numbers observation Online panies parameters patent patent management position possible profits projects realization regarding regression relation reports residuals scale segment selection shows SME's Springer Verlag step strategy structure success suggestion suitable Table technical tion turnover Verlag volume Wiesbaden