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Tighten Your Grasp

On The English Language

Learn to write convincing red-blooded business letters that laugh at the waste-basket. Learn how to express your own every-day ideas-whether in writing or speech-in that crisp, clear-cut, magnetic English that commands attention and inspires respect.

And here at last is the book that tells how. When big concerns like Lyon & Healy, the Sherwin-Williams Company, Marshall Field & Company need the instruction of an expert to ginger up their correspondence, to rejuvenate their daily dictation and to train their letter writers, Mr. Cody, the writer of this book, is sent for. And in this, his latest and best business work, he has given the business man, who has no time for scholarly theory, a series of simple, fascinating lessons in the art of writing and speaking effectively, that you can master at ease and apply in a few weeks

There are over one hundred model letters of all kinds, including many that have pulled large amounts of business.

Actual business letters are criticised in detail and rewritten as model let. ters.

Condensed Synopsis of Contents Using words so as to make people do things-Easy lessons in rhetorIc, composition, and word-study, or how to acquire an easy style in letter writing-How to begin a business letter-When to write a long letter and when to write a Hundreds of notes call attention to short letter-Answering inquiries -Talking in a letter-Complaint minor points of correctness and style. There is a complete classified list letters Condensation Writing advertisements - Advertising and of words often misused- Rules of follow-up letters-Salesmanship in grammar and common errors-Rules letters and advertisements-Social of punctuation for business office and official forms.

use.

How is your English? Are slips of speech habitual with you? Are your letters dry, formal and poorly worded? Do they lack the snap, the tone of words that win? Get out of this rut-master the principles of smooth, easy, fluent expression-of crisp, powerful, straight-from-the-shoulder business En glish. Tighten your grasp on the English language. Get the free book today.

You get this book free through SYSTEM which stands preeminent the Magazine of Business. 250-356 pages every month, and you cannot afford to miss a single paragraph. Each issue contains special inside information on everything in which a man of business, big or little, is interested-business secrets, in fact, which he might never have an opportunity to find out for himself.

"The value of SYSTEM as a business magazine can never be estimated accurately. You need it."-A. H. REVELL, Revell & Co., Chicago. "No business can succeed without system, the principle, and no business man can afford to be without SYSTEM, the maga zine."-SAMUEL BRILL, Brill Bros., New York City.

FREE standard vol

ume that has published on hitherto been business letter writing has sold for $2 or $3 a copy or more. But as a special introductory offer we have decided to give away a handsome De Luxe vellum edition of this splendid Sherwin Cody book absolutely free with a new subscription to SYSTEM. Simply send $2 with the coupon (or $2.50 if the magazine is to be sent to a Canadian address). The book will go forward immediatelysecurely packed-all transportation charges prepaid. Better still, in

clude $1 extra, and we

will bind the book

for you in full

genuine Oxford Morocco and

gold all of the edges.

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New Model No.10

Visible Writing

Send for Information

The Smith Premier Typewriter Co., (Inc.) Syracuse, NY. U.S.A.

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THE

HE Gospel of Paint as we know it to-day is distinctly an American development of the past decade or two. There is no room here to tell how paints, white lead, varnishes, stains, enamels and kindred products have been improved by the manufacturers who prepare them in modern factories, with scientific tests of materials. Let any reader who wishes to follow those details write to the big American paint houses for information.

It is through the general magazines, with their national distribution, that this Gospel of Paint has been effectively preached. Both the advocates of mixed paint and of white lead and oil have been regularly using the magazine pulpit. The mixed-paint makers advertised their paints to the public, pointing out their convenience and excellence, while the white lead manufacturers laid stress on the merit of hand mixing of oil and white lead, and indicated methods of testing paint. Booklets were published to give people information about painthow to apply it, where quality lies, how to make painting durable and economical. To-day most paint and white lead concerns help house-owners with color-schemes, help the house-painter or architect with tests, specifications, advice.

This Gospel of Paint, as it has been preached in magazine advertising, has wrought wonders in this country. In sections where paint was seldom used it is now a matter of course.

In sections where it was generally used in the old days the uses have been greatly extended. Paint brightens homes and lives. It is in many ways the cheapest decorative material. It saves property by preserving materials and fittings. The lightening of woman's work has been perhaps best of all -for paint gives better sanitary conditions and saves an enormous amount of cleaning.

In the old days a few merchants could supply all the paint materials neccessary for the annual or semi-annual painting season and the field was limited generally to the paint necessary for the exterior of house and barns. house and barns. Now the economy and satisfaction in the touch of varnish here, mixed paint there, a little gilding or some enamel work in another place, have been so convincingly taught by the manufacturers of these various products that the field of the retail dealer has been greatly widened. And the painter, too, though not always called in for the little jobs, still reaps the benefit because the people have developed

The Quoin Club TITLT Key

Sent to any Business Man on Request

Mr. Manufacturer: What is your selling problem? Do you sell your product anonymously or by name? The latter plan builds up an asset that is yours and the magazines could make that asset large. In the Quoin Club the 30 leading periodicals in America bave an organization that can focus on your selling problem large experience and trained minds. It might serve you and will gladly undertake to do it. Address or call

The Quoin Club

III Fifth Ave., N. Y.

a taste for well-kept property and he still gets the big jobs and more of them.

What magazine advertising back of the finest products can accomplish in such an industry is shown by a few Census figures. Our paint business now approximates a hundred million dollars yearly. Each family in the United States uses an equivalent of a gallon and a half of paint yearly. The number of manufacturers has doubled since 1880, and their output trebled.

In answering advertisements please mention SCRIBNER'S MAGAZINE

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of cut Leather, to be lined with Silk, is the prettiest style ever designed for a lady's use. The three pieces of Soft Brazilian Brown Ooze Sheepskin will be sent you, together with a perforated Stamping Pattern and directions for making bag 5 inches high

by 61⁄2 inches wide, upon receipt of 50c

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We include, Free, our 25c Booklet, full of "Fancy Leather Suggestions." This shows how to order any size piece of leather you require for home fancywork. Leather, Pattern, and Booklet are together worth 90c. We offer this rare bargain in order to make new friends. Send to-day. Satisfaction guaranteed. MARSHALL, SON & CO., Inc.

Fancy Leathers 232 Purchase Street,

Established 1854
Boston, Mass., Dept. G.

(We supply any size piece of fancy leather)

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IN HANDSOME SINGLE PAIR BOXES
More rubber and stronger parts tell
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OUTWEAR THREE ORDINARY KINDS.
Made in light and heavy weights,
medium or extra long as desired.
50 CENTS AT YOUR DEALER
or by mail, postpaid, if he cannot supply you.
HEWES & POTTER

Dept. 25, 87 Lincoln St., Boston, Mass.

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