Your Creative PowerRead Books Ltd, 23 бер. 2011 р. - 392 стор. Ten years ago, the editor of a leading magazine invited me to lunch. I had been one of his contributors, but we had never met. He broke the ice by asking, “What is your hobby, Mr. Osborn?” “Imagination,” I replied. He paused, then wrote on the back of an envelope, “MY HOBBY IS IMAGINATION.” “Mr. Osborn,” he said, “you must do a book on that. It’s a job that has been waiting to be done all these years. There is no subject of greater importance. You must give it the time and energy and thoroughness it deserves.” That remark started this book. Although I earned my master’s degree in practical psychology and have devoted most of my life to the psychology of advertising, I cannot claim to be a psychologist. Nor have I tried to write as a psychologist. I have felt free to take figurative liberties with academic concepts. For instance, I realize that imagination is an integral part of man’s mind-body function; and yet, for the sake of clarity and readability, I refer to imagination as if it were an entity of itself. My frequent use of the term “brainstorm” may bother the reader at first. Although Chapter 33 will fully explain, an inkling of its meaning may be helpful here: “Brainstorm” is used mainly to label the kind of conference where a few people sit down together for an hour or so solely to use their creative imaginations—solely to suggest ideas on a specific subject, right then and there. During the past ten years, in quest of material and insight, I have interviewed hundreds of people and have read hundreds of books, speeches and articles. I am indebted to all who talked with me and to all whose writings I read. Many of their names will be found in the index. |
Зміст
Imagination Takes Many Forms Including NonCreative | |
Creative Imagination Is Manifold and InterActing | |
The Creative Fuel We StoreIs It Rich or Thin? | |
Lets Look for a New TwistLets Modify | |
What If We Add or Multiplyor Magnify? | |
Lets Subtract and DivideLets Minify | |
Lets Seek That Instead of ThisLets Substitute | |
Lets Change the PatternLets Rearrange XXVII Theres Lots of Good Hunting in Vice Versa | |
Your Creative Key May Be a Combination | |
Ideas Will Fly in Our WindowsIf Weve Opened Them | |
Lady Luck Smiles Upon Those Who Are AHunting | |
The Power of Association Joins Memory with Imagination | |
Emotional Drive as a Source of Creative Power | |
Where Theres a Will There Are Ways to Think | |
Judgment May Choke IdeasLets Keep It in Its Place | |
Lets Try Not to Undermine Our Own Creative Power | |
Others Can Help Make or Mar Our Creativity | |
Even Exercise Can Be FunEspecially in Creative Thinking | |
To Attack a Creative Task We First Get Set XVII Lets Now Pick Our Target and Set Our | |
Break Down the ProblemFill in the Facts | |
Lets Send Forth Our Imagination in Search of Alternatives | |
To What Other Uses Could This Be Put? | |
What Can We Borrow and Adapt to Our Need? | |
Most Ideas Are StepbyStep Children of Other Ideas | |
Two Heads Are Better Than OneBut Not Always | |
How to Organize a Squad to Create Ideas | |
IdeaThinking on Larger ScaleSuggestion Systems | |
Creative Effort Can Make Life Brighter | |
Ideas Are the Keys to Better Employee Relations | |
Creative Powers Place in Leadership | |
The Need of More Creative Thinking in Public Affairs | |
The Part Played by Creative Power in Science | |
Does Americas Creative Power Face a Decline? | |
Creative Power Needs More Help from Education | |
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