The Nine American Lifestyles: Who We are and where We're Going

activities adult ahead Alcoholic beverages algorithm American areas Arnold Mitchell attitudes average believe beverages brands Business travel cars Check One Box concern conservatism conservative consumer Consumption Patterns credit cards cultural demographic developed Duane Elgin East South Central economic especially feel foods future Gelatin desserts growth highest household I-Am-Mes important income individual industrial inner inner-directed Integrateds interest leaders leadership less lifestyle groups living magazines major margarine million move movie Need-Driven NUMBER outer-directed percentage points Pleasure travel political population probably psychological maturity purchase Racing bicycle Read sample scenario sense single-issue politics smoking social Societally Conscious SRI International stage status style success Table tend things tion traditional trends VALS group VALS types VALS typology values and lifestyles voluntary simplicity Watch West Germany women youthful