The IBM Way: Insights Into the World's Most Successful Marketing OrganizationHarper & Row, 1986 - 235 стор. The paperback edition of the national bestseller that explains how IBM's innovative marketing philosophy made it the most successful sales-oriented organization in the world. |
Зміст
A BUSINESS AND ITS BELIEFS | 7 |
LEADERSHIP | 23 |
CREATING A TOTALLY SALESORIENTED ENVIRONMENT | 43 |
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The IBM Way: Insights into the World's Most Successful Marketing Organization Buck Rodgers,Robert L. Shook Обмежений попередній перегляд - 2011 |
The IBM Way: Insights into the World's Most Successful Marketing Organization Buck Rodgers,Robert L. Shook Обмежений попередній перегляд - 2011 |
The IBM Way: Insights into the World's Most Successful Marketing Organization Buck Rodgers,Robert L. Shook Обмежений попередній перегляд - 2011 |
Загальні терміни та фрази
advertising agerial applications asked attitude banking believe Bill Baker branch managers branch office Buck Rodgers career commitment COMPANY HEROES company's competition corporate creative customer's deal decision division employees entrepreneurial spirit entrepreneurs equipment everything executives expected feel field Frank Cary give goals headquarters IBM Fellows IBM Personal Computer IBM products IBM wants IBM's marketing IBMers idea important industry installed investment involved keep keting leader manufacturing marketing rep marketplace meet ment motivated move needs never Norfolk Navy Base operation organization package pany percent performance Personal Computer position president problems quota responsibility sales force sales reps sales-oriented salespeople salesperson Search of Excellence service reps solution spend staff STRUCTURED SALES successful systems engineers There's things thousands Tom Watson tomer top management training program typewriter understand Watson what's