Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology BusinessThe industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, ‘what is the best strategy to take an advantage in the competition’, and secondly, ‘how does the strategies can be used in the most efficient way.’ The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME’s to make this strategy applicable to a company. |
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Зміст
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An Innovation Management Approach for German SMEs in Drive Technology Business 3 Strategies for SMEs in drive technology industry | 15 |
An Innovation Management Approach for German SMEs in Drive Technology Business 4 Innovation Management Process for SMEs | 37 |
An Innovation Management Approach for German SMEs in Drive Technology Business 5 Idea management | 48 |
An Innovation Management Approach for German SMEs in Drive Technology Business 6 Project management | 58 |
An Innovation Management Approach for German SMEs in Drive Technology Business 7 Innovation controlling | 60 |
An Innovation Management Approach for German SMEs in Drive Technology Business 8 Patent management | 68 |
An Innovation Management Approach for German SMEs in Drive Technology Business 9 Summary | 76 |
An Innovation Management Approach for German SMEs in Drive Technology Business 10 Conclusion | 77 |
An Innovation Management Approach for German SMEs in Drive Technology Business 11 Appendix | 79 |
An Innovation Management Approach for German SMEs in Drive Technology Business Literature | viii |
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Systematic Chasing for Economic Success: An Innovation Management Approach ... Thomas Kamps Обмежений попередній перегляд - 2013 |
Systematic Chasing for Economic Success: An Innovation Management Approach ... Thomas Kamps Обмежений попередній перегляд - 2012 |
Загальні терміни та фрази
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Бібліографічна інформація
| Назва | Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business |
| Автор | Thomas Kamps |
| Видавець | Anchor Academic Publishing (aap_verlag), 2013 |
| ISBN | 3954895455, 9783954895458 |
| Обсяг | 120 стор. |
| Експортувати бібліографічний опис | BiBTeX EndNote RefMan |