Research Methods in Business Studies: A Practical Guide
Research Methods in Business Studies
A Practical Guide
Pervez Ghauri and Kjell Gronhaug
This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data.
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK.Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.
Відгуки відвідувачів - Написати рецензію
Інші видання - Показати все
Online Course Pack: Research Methods in Business Studies: A Practical Guide ...
Попередній перегляд недоступний - 2006
Online Course Pack: Research Methods in Business Studies:A Practical Guide ...
Попередній перегляд недоступний - 2005