Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry

Передня обкладинка
BoD – Books on Demand, 2010 - 240 стор.
This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource among many others. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on "Software Clusters". Industry Comments: Thomas Koulopoulos, Founder and CEO of Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape " Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book".
 

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Зміст

RQWHQW 2YHUYLHZ 1 PREFACE
13
WHYSHOULDYOU READTHISBOOK
16
ECONOMIC FOUNDATIONS OF THESOFTWARE INDUSTRY
21
BUSINESSMODELS IN THESOFTWARE INDUSTRY
35
VALUE CHAINS IN THESOFTWAREINDUSTRY
96
OFAREFERRAL PROGRAM 182 7 6 REFERRAL PROGRAMS 182 CHEATSHEET
103
ECOSYSTEMS ANDHOW YOUPROFITFROMIT
120
PARTNERSHIPMODELS IN THESOFTWAREINDUSTRY
157
THEMICROSOFT PARTNERECOSYSTEM
203
THESAP PARTNERECOSYSTEM
212
CONCLUSION
227
ADVERTISING
228
ACRONYMS USED IN THIS BOOK
232
LITERATURE
233
INDEX
235
Авторські права

OFRESELLBYSYSTEM INTEGRATOR 169 7 4
165

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Про автора (2010)

Ralf Meyer hat mehr als 30 Jahre Erfahrung in der Enterprise Software Industrie, davon 15 Jahre in unterschiedlichen Führungsfunktionen bei den Globalplayern Software AG und SAP, sowie über 15 Jahre bei deutschen und internationalen B2B Software/Cloud Startups. Ralf ist Mitgründer des SAP Partnervereins www.ia4sp.org und des Workshops on Software Ecosystems www.ewseco.org Informationen zu seinen Büchern findet man unter www.synomic.com/research

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