Pitch Perfect: The Art of Promoting Your App on the Web

Pearson Education, 2013 - 185 .
The Must-Have Promotion Guide for Every App and Hardware Developer!

Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don't abandon it now. Shower your app with the quality promotion it deserves!

Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for.

Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they've gotten it right.

Great tech promotion doesn't need to cost a lot. You can do it yourself, even if you've never marketed anything before. It just takes a little time, thought, and the skills you learn in this book.

Peek behind the curtain to learn how web review sites really work
Get your product into shape and ready for your marketing push
Craft great pitches that sell your excitement and explain your product's key features and appeal
Lead reviewers by the hand with simple, succinct language
Avoid common mistakes that kill your chances for a review
Create the essential PR support material your product needs
Respond productively to both good and negative coverage
Keep bloggers in the loop about what you'll be doing next

Includes exclusive worksheets and checklists for:
Profiling potential customers
Evaluating competitors
Estimating market size
Writing and checking your pitch
Tracking and targeting bloggers
 

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Short But Sweet
112
Completely Missing the Mark
119
Avoid Unspecific Bullets
125
The Twitter Pitch
131
Prepare Your Marketing Text
137
5
144
Preparing Review Materials
152
Worksheets and Checklists
167
Index
177
6
182

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 (2013)

Erica Sadun (@ericasadun) writes lots of books and blogs at TUAW. When not writing, she's a full-time parent of geeks who are brushing up on their world domination skills. According to her academic dosimeter, she's acquired more education than any self-respecting person might consider wise. She enjoys deep-diving into technology and has written, co-written, and contributed to dozens of books about computing and digital media. Sadun has also blogged at Ars Technica, O'Reilly, and Lifehacker.

Steve Sande (@stevensande) is considering an intervention to heal his addiction to writing. He's the Hardware Editor at TUAW and has written millions of words for the blog. Steve has authored numerous books for Que, Take Control Books, and Apress, is married to a rocket scientist, and spends his days being bossed around by a cat. His gray beard and baseball cap can be seen every Wednesday afternoon at 5 PM ET on TUAW TV Live (http://www.tuaw.com/tag/tuawtvlive).

Sadun and Sande are the founders of Sand Dune Books and co-authors of the best-selling Talking to Siri: Learning the Language of Apple's Intelligent Assistant