Mission: How the Best in Business Break Through

Передня обкладинка
Penguin UK, 2 лип. 2015 р. - 256 стор.

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.

From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.

Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

 

Вибрані сторінки

Зміст

Introduction
Mission
Campaigning
Momentum
Becoming a Campaigner
Conviction
Culture
Collaboration
Story
The CommunicatorinChief
Failure
Growth
The Times They Are AChangin
Acknowledgements Follow Penguin

Інші видання - Показати все

Mission: How the Best in Business Break Through
Michael Hayman,Nick Giles
Попередній перегляд недоступний - 2015
Mission: How the Best in Business Break Through
Michael Hayman,Nick Giles
Попередній перегляд недоступний - 2015

Загальні терміни та фрази

ability achieve Airbnb ambition asset attention become beginning belief better brand Branson bring build campaigning cent challenge co-founder communication connection consumers corporate create culture customers defined deliver develop drive early effect employees entrepreneurs environment essential experience face failure feel firm five follow founded founder fundamental give global grow growth hard heart idea important inspire It’s keep King of Shaves launch leaders leading less lessons lives look Lord means meeting million mission momentum moving never once opportunity organization person political possible says seeking sell sense share social stand start start-up started story success tell things today’s told trust trying turn Uber understand values Virgin Whole Young

Про автора (2015)

Michael Hayman and Nick Giles are the co-founders of Seven Hills, the highly acclaimed campaigns firm founded to generate momentum for Britain's fast growing companies and most exciting entrepreneurs. Seven Hills was named the Best Corporate Consultancy in the world by the Holmes Report and is also a Santander Breakthrough 50 winner.

Michael is a co-founder of StartUp Britain, the national initiative for early-stage enterprise launched by the Prime Minister. He is Chairman of Entrepreneurs at the private bank Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. He was awarded an MBE for services to enterprise promotion in 2014.

Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme. He is also an advisory board member of Tech London Advocates, and is an advisor to the global youth movement One Young World.

Бібліографічна інформація

НазваMission: How the Best in Business Break Through
АвториMichael Hayman, Nick Giles
Виданняпередрук
ВидавецьPenguin UK, 2015
ISBN0241970792, 9780241970799
Обсяг256 стор.
  
Експортувати бібліографічний описBiBTeX EndNote RefMan