MacroWikinomics: New Solutions for a Connected Planet

Передня обкладинка
Atlantic Books, 1 жовт. 2010 р. - 300 стор.

The sequel to the international #1 bestseller, Wikinomics.

Wikinomics showed how mass collaboration was changing businesses around the world.

MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy.

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

LONGLISTED FOR THE 2010 FT AND GOLDMAN SACHS BOOK AWARDS

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Про автора (2010)

Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto.

Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm.

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