Lateral Thinking: A Textbook of CreativityPenguin Books, 1977 - 260 стор. THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are'Sir Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com |
Зміст
Preface | 7 |
Introduction | 9 |
Use of this book | 15 |
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actually analogy apple picking machine arrangement of information assumption attention area behaviour better blackboard block brainstorming session caterpillar track challenge choice cliché patterns cliché unit concept creativity crucial factor definite deliberately described device difficult discussion divided division dominant idea easier Edward de Bono effect entry point established patterns evaluation formal fractions function function of PO give happens inductive logic insight restructuring instance judgement label lateral thinking logical thinking looking at things material matter means memory surface method mind move natural notetaker object obvious Once particular pathway Penguin picture pieces point of view possible provocative purpose putting things random input random stimulation random word rectangle reversal rigid search for alternatives shape shown situation solution someone sort square students are asked suggestions teacher techniques tion traffic tree trying type of thinking usually vertical thinking wants wrong