Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Harness the power of games to create extraordinary customerengagement with Game-Based Marketing.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companieslike Gilt and Groupon and established brands like United Airlinesand Nike all agree: the most powerful way to create and engage avibrant community is with game mechanics. By leveraging points,levels, badges, challenges, rewards and leaderboards – theseinnovators are dramatically lowering their customer acquisitioncosts, increasing engagement and building sustainable, viralcommunities.
Game-Based Marketing unlocks the design secrets ofmega-successful games like Zynga’s Farmville, World ofWarcraft, Bejeweled and Project Runway to give you the power tocreate winning game-like experiences on your site/apps. Avoidobvious pitfalls and learn from the masters with key insights, suchas:
And learn even more:
Based on the groundbreaking work of game expert and successfulentrepreneur Gabe Zichermann, Game-Based Marketing bringstogether the game mechanics expertise of a decade’s worth ofresearch. Driven equally by big companies, startups, 40-year-oldmen and tween girls, the world is becoming increasingly morefun.
Are you ready to play?
Відгуки відвідувачів - Написати рецензію
Benefits of Status
Challenges and Contests
Know Thy Player
The Solution Is Virtual Goods
Інші видання - Показати все
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges ...
Gabe Zichermann,Joselin Linder
Обмежений попередній перегляд - 2010