Executive Decisions and Operations Research

a-type achieve advertising amount analysis assignment assume average behavior brand loyalty brand share C₁ Chapter column competitive competitor complete components consider criterion decision matrix decision problem decision theory decision tree decision-maker decision-maker's demand determine discussed dollars equal equation estimate example executive expected payoff expected value exposures fact factors Figure forecast game theory important inventory models inventory problem investment involved kind lems linear programming machine manager mathematical maximize maximum means measure methods minimize mixed strategy N₁ nature objective observe obtain occur operations research opportunity cost outcome-state outcomes payoff matrix Poisson distribution possible prob probability distribution procedure production profit purchase random numbers rational reason relationship relevant result S₁ simulation situation solution solve specific standard gamble Table theory tion total cost transformation units utility variables X₁ zero