Corporate Strategy: An Analytic Approach to Business Policy for Growth and ExpansionMcGraw-Hill, 1965 - 241 стор. Methodology for top management decision making and business strategy in the USA - covers administrative aspects, operational research, investment, marketing, etc., and includes an analysis of business strategy. References. |
Зміст
Structure of Business Decisions | 1 |
action and conflicts among classes Organizational environ | 12 |
Objectives | 29 |
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Corporate Strategy: An Analytic Approach to Business Policy for Growth and ... H. Igor Ansoff Перегляд фрагмента - 1965 |
Загальні терміни та фрази
acquisition administrative alternatives analysis approach areas budget business firm capital investment theory Chapter characteristics choice common thread competence competitive advantage competitive profiles concept conglomerate constraints contribution cost of entry criteria Cyert and March decision rules decision theory demand discussed diversification strategy environment equity evaluation example expansion expected value external appraisal finance flexibility objective forecast game theory goals growth vector Igor Ansoff industry internal joint effects long-term major master list measure ment method needs nomic noneconomic operating opportunities organization organizational overall partial ignorance performance Peter Drucker portfolios portunities potential present priorities product development product line product-market posture product-market scope product-market strategy profit maximization profitability proximate rank responsibility revised risk selection sion skills specific standing operating procedure startup strategic decisions strategic problem strategy formulation strengths and weaknesses structure tion tives trends types yardstick