Corporate Culture: Getting It Right
John Wiley & Sons, 2 лист. 2010 р. - 273 стор.
How corporate culture affects a company's long-term success
Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help.
In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. The book
Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.
What is corporate culture?
Can culture be measured?
Does culture matter?
Is culture related to business success?
creation accountability and responsibility
What is the right organisation culture?
Can culture be created changed or protected?