Corporate Culture: Getting It Right

Передня обкладинка
John Wiley & Sons, 2 лист. 2010 р. - 273 стор.
How corporate culture affects a company's long-term success

Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help.

In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. The book

  • Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers
  • Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture
  • Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises

Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.

 

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Зміст

3
3
What is corporate culture?
7
Can culture be measured?
24
Does culture matter?
51
Is culture related to business success?
77
creation accountability and responsibility
106
What is the right organisation culture?
134
Can culture be created changed or protected?
163
Glossary
217
Cultural assessment tools
223
Useful exercises
227
Notes and references Index vi viii 1
246
24
251
77
265
106
267
161
268

Can culture be learned?
188
Appendices
215
227
269

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Про автора (2010)

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Naomi Stanford has spent over 20 years in the field of organisation design and culture change, working for leading companies and consulting firms in the United States and Britain. She is the author of Organisation Design: the Collaborative Approach and The Economist Guide to Organisation Design.

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