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The Flak:

A PR Journey
Передня обкладинка
0 Рецензії/відгуки
The Willard Group, 1 січ. 2004 - 393 стор.
The Flak is Mike Willards personal journey into the world of public relations. Willard assumes an autobiographical approach in his book and draws upon his vast life experiences as he writes about the importance of creativity, straight talk, and unfettered counsel in the public relations industry. Willard weaves his personal story of successes, defeats, and comebacks into a book loaded with PR know-how gathered by more than a quarter century in the business.
  

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Сторінка x - With the coordinated terrorist attacks against the World Trade Center in New York City and the Pentagon in Washington, DC...
Сторінка 183 - Queen in terms of the premises of his own thought. He is the confidant of all Ministers, but he must never leave the impression that he is anybody's man. He must intrude without ever seeming to intrude. He must learn how to deflect the lightning from others. He must be able to carry the burden of her mistakes. He must not know the meaning of fatigue...
Сторінка 183 - Receiving a thousand secrets, he must discriminate between what may emerge and what shall remain obscure ... It is a life passed amid circumstances in which the most trifling incident may lead to major disaster.
Сторінка 146 - The new Pakistani general, he's just been elected — not elected, this guy took over office. It appears this guy is going to bring stability to the country and I think that's good news for the subcontinent.
Сторінка 13 - The next big thing in brands is social responsibility. It will be clever to say there is nothing different about our product or price, but we behave well
Сторінка 111 - If you were a tree, what kind of tree would you be and why?
Сторінка 159 - Acting upon the old adage that a lawyer who represents himself has a fool for a client, I immediately called upon the office of the United States Attorney General to represent me in these proceedings, only to the extent of presenting to the Court of Appeals, in an honest, orderly and unbiased fashion, the true facts, and all of the facts leading up to the filing of this mandamus suit. That...
Сторінка 151 - I've been with Exxon 38 years and the thing that bothers me the most is not the castigation, the long hours, the difficulties,; it's been the embarrassment. I hate to be embarrassed and I am.
Сторінка 151 - Where Exxon looks particularly vulnerable is in its leadership. Management has repeatedly underestimated public reaction to the spill, and contrives to talk as though the public has nothing at stake.
Сторінка 370 - Victor Laszlo will die in Casablanca. Rick What of it? I'm going to die in Casablanca. It's a good spot for it.

Посилання на веб-сторінках

Книги о PR: The Flak: A PR Journey, Willard Michael
Большой выбор книг о PR с описанием, которые могут представлять интерес для практиков и теоретиков PR, будущих специалист...
www.sovetnik.ru/ prbooks/ view/ ?id=91& order=& view=book& type=0a

It takes a good Flak to know one, and it takes a journey to get ...
J. Michael Willard, author of "The Flak: A PR Journey," has done all that and more in his 30-plus years in the PR business. ...
goliath.ecnext.com/ coms2/ summary_0199-5041423_ITM

It takes a good Flak to know one, and it takes a journey to get ...
J. Michael Willard, author of "The Flak: A PR Journey," has done all that and more in his 30-plus years in the PR business. Willard has a story to tell, ...
findarticles.com/ p/ articles/ mi_m4422/ is_3_21/ ai_n15950227

J. Michael Willard - Wikipedia, the free encyclopedia
He is the author of The Portfolio Bubble: Surviving Professionally at 60, a career guide for older executives, The Flak: A PR Journey, as well as The ...
en.wikipedia.org/ wiki/ J._Michael_Willard

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